Study Shows Women Get Happier Over 50

Happiness steadily grows after 49 and peaks out in the 70’s A national study conducted by Frank About Women shows that women’s overall wellness-and particularly their happiness-steadily grows after age 49 and reaches its zenith when women are in their 70s.

Forty-two percent of women in their 20s are “extremely” or “very satisfied” with their overall wellness, holding at 41 percent and 40 percent for women in their 30s and 40s, respectively. That percentage jumps as women age, reaching 46 percent for women in their 50s, 50 percent for women in their 60s, and an impressive 66 percent for women in their 70s.

The same trend holds true for women’s growing satisfaction with family relationships as they age. Women rank family relationships as very important throughout life. Their satisfaction with family relationships is high at 75 percent during their 30s, satisfaction declines to 63 percent for women in their 40s, and rebounds in their 50s-jumping to 72 percent, 74 percent, and 83 percent over their 50s, 60s and 70s.

The national study, Aging Redefined II: A Frank Perspective on Marketing to Women as They Age, focuses on women over the age of 50 and debunks age-old myths about women and aging.
Study conducted by Winston-Salem, N.C.-based Frank About Women.