JDRF Adopts New Brand and Logo to Better Reflect its Mission for Type 1 Diabetes

The new logo, tag line, and simpler name are part of an effort to clarify the organization’s work for all people with type 1 diabetes and to increase understanding about the disease.…

JDRF — formerly known as the Juvenile Diabetes Research Foundation — recently launched a refreshed logo, new tag line, and a name that better reflects the state of type 1 diabetes (T1D) and the organization’s work, which remains committed to curing, treating, and preventing the disease.

The organization removed the word “juvenile” from its name for two reasons. One, the disease is now known as type 1 diabetes, or T1D, not juvenile diabetes. Two, T1D can strike at any age, and market research has shown that 85 percent of people in the United States with the disease are adults — some who were diagnosed as children, and others who were diagnosed later in life. By using only the acronym JDRF, the organization aims to better reflect its commitment toward all people with T1D.

JDRF’s refreshed logo not only removes the organization’s former name, but also incorporates a “T1D” symbol, shorthand for type 1 diabetes and an effort to distinguish the disease from type 2 diabetes. Unlike type 2 diabetes, T1D is an autoimmune disease with no known cause or cure, in which the body’s immune system attacks and destroys insulin-producing beta cells needed to turn food into energy for survival.

Since its founding in 1970, JDRF has been a leader in the fight to end T1D, through research funding and advocacy. Over the past 40 years, science began to reveal that putting an end to the disease, which affects as many as 3 million Americans, would require efforts geared not only toward curing, but also toward treating and preventing T1D and its complications. Each of these three areas of research are essential in eliminating T1D once and for all, and furthermore, researchers have found that knowledge into one area can provide invaluable information for another.

A constant and vital part of JDRF’s mission is improving the lives of people with T1D at all ages, and at all stages of the disease. While JDRF’s work remains the same, its new branding is a way to more accurately represent that work. A step forward for the organization and for people living with T1D, the transition strives to bring about more awareness about T1D and about the research progress being made for all people with the disease.