Issue 127 Item 9 Discovery Health Channel Features Three Special Diabetes Progra

A 3 part series to help motivate your patients to better self care BEATING DIABETES, a three-part series of one-hour programs produced by the Discovery Health Channel in support of the American Diabetes Association (ADA), brings viewers to the front lines of the fight against a silent epidemic.

Coinciding with National Diabetes Awareness Month in November, each of the three special programs uses personal stories to take a compelling look at diabetes, an incurable disease that affects an estimated 17 million people in the US — nearly six million of whom do not even know they have it.

Discovery Health Channel is supporting the ADA in their efforts to raise awareness of diabetes, its serious complications and to support efforts in searching for a cure. "It is our hope that these programs will help people learn about diabetes and get involved in our mission to prevent and cure diabetes and to improve the lives of all people affected by diabetes," said Francine Kaufman, M.D., President, American Diabetes Association.

DIABETES: IN SEARCH OF A MIRACLE, which premieres Thursday, November 14, 8-9 PM (ET/PT), features people with diabetes who are now facing serious complications due to their diabetes — such as heart disease, stroke, blindness, kidney failure and lower-limb amputations, all devastating consequences of diabetes. The show also looks at cutting edge experimental transplants that have ignited beacons of hope.

Legendary blues singer BB King is the subject of MEDICAL PROFILE: BB KING, which premieres Monday, November 18, 9-10 PM (ET/PT).
Minorities disproportionately affected by diabetes include African Americans, Latinos, Native Americans, Asian Americans and Pacific Islanders.

THE SILENT CRISIS: DIABETES AMONG US, premiering Saturday, November 23, 10-11 PM (ET/PT), exposes the silent menace lurking within these communities and features personal stories of people that illustrate how diabetes threatens their health, their families and their lives.

In addition to programming, other key components of the partnership with the American Diabetes Association include Discovery Health’s promotion of ADA’s nationwide fundraiser "America’s Walk for Diabetes," special educational PSAs that will air on the Discovery Health Channel throughout the month of November, and diabetes related content on https://discoveryhealth.com