More Physicians Embrace Web-Based Health Solutions

Datamonitor, the London-based market research firm, estimates the market for telehealth services in the U.S. and Europe will grow from $3 billion in 2009 to nearly $8 billion by 2012. A 2010 survey by Intel also found that 89% of health care decision makers believe telehealth will transform health care over the next 10 years. Some two-thirds of health care professionals are currently using telehealth solutions, the survey found, with an 87% satisfaction rate. Among those not currently utilizing such technology, 50% plan to implement it within the next year. One driver is internet software solutions allowing affordable and simple digital dialogue to the consumer level. That, coupled with reimbursement reform, is giving doctors good reason to learn the high tech ropes. Many third party payers, including Medicare and private health insurance plans, are beginning to pay providers for online visits, typically at a lower rate than a traditional office visit. But it’s a vast improvement over no reimbursement at all.