Dr. William Polonsky is President and Founder of the Behavioral Diabetes Institute, the world's first organization wholly dedicated to studying and addressing the unmet psychological needs of people with diabetes.

Full transcript of Dr. William Polonsky's insights on the challenges of getting patients to prioritize their diabetes care and how to help motivate positive behavior changes for self-care.

In this Exclusive Interview, Dr. William Polonsky talks with Diabetes in Control Publisher Steve Freed during the ADA meeting in San Diego, California about the difficulties in getting patients to prioritize their diabetes care, but what can be done to help motivate them and turn around poor self-care behaviors.