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Patients Perceive Ice Cream and Cookies as Healthy Snacks

Feb 8, 2012

Consumers’ perceptions of what constitutes a healthy snack are subjective, but even so, 86% of shoppers consider fresh fruit a healthy snack, and 73% believe raw vegetables are a healthy snack, according to a recent consumer survey by Mintel, a market research firm. Nuts and seeds, too, qualified as healthy, 71% respondents said. However, a surprising number, 12%, called ice cream a healthy snack, and 9% said cookies were healthy. According to the survey, among healthy snackers, 44% say they tend to eat healthfully most of the time and 42% said they make it a point to snack on foods that are healthy. At the same time, 39% of healthy snackers say they use less-healthy nibbles as an occasional treat. Nearly half (46%) of respondents said it is hard to find healthy snacks in vending machines or other on-the-go locations, while 16% believe it takes more time to prepare a healthy snack than other types.