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Most Consumers Don’t Understand Nutritional Labels

Feb 1, 2012

A survey of more than 25,000 consumers in 56 countries, found that about 6 out of 10 consumers (59%) have difficulty comprehending nutritional labels and just 52% understood them “in part.” Consumers in North America showed the most confidence in understanding nutritional labels, with more than half (57%) indicating they mostly understood the information (including 58% of Americans and 49% of Canadians) followed by Europeans (45%). Consumers in Asia Pacific showed the lowest level of nutritional label understanding, with less than one-third (31%) mostly understanding nutritional information. Nielsen Survey Jan. 2012