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Keith Campbell Part 5, Being Empathetic to Diabetes Care

In part 5 of this Exclusive Interview, Keith Campbell talks with Diabetes in Control Publisher Steve Freed during the ADA meeting in San Diego, California about the main takeaway from his presentation – an emphasis on patient care.

Having been an instrumental change in the way pharmacists practice pharmacy, Professor Emeritus R. Keith Campbell, RPh, MBA, CDE, FASHP, FAPhA, FAADE, is the former Associate Dean and Distinguished Professor in Diabetes Care/Pharmacotherapy at the Washington State University College of Pharmacy in Pullman, Washington.


Transcript of this video segment:

Steve Freed: If you had just a couple of things that you would like to tell medical professionals to provide better care in all your teachings and in your experience, what information would you want them to know? I was told that the sign of a good presenter – and you’ve done umpteen number of presentations – the sign of a good presenter is when you provide information that the audience takes home and utilizes. You can have a beautiful presentation with 200 slides in color and people walk out the door and they can’t remember. That was a waste of that person’s time, so what would you like medical professionals to take away from your presentation?

Keith Campbell: I have seen, in the years I’ve been around medical schools and colleges of pharmacy and so on, a change in emphasis. The change I’m seeing is to train people to be empathetic to care enough. Let them be individualized. One of the best talks I’ve heard from my dear friend Dr. Richard Aguilar and he focused it on caring for patients that speak Spanish. And the steps that he went through as to how you should talk to the patient when they’re in your office and care for them and show them respect and listen to them and have them help you make the decision. This is the movement that I talked about that the ADA is doing – individualized therapy, get the patient involved. That it is so important that the healthcare system does that, yet the healthcare system, in my opinion, is a bit messed up because the average family medicine doctor, if they spend more than 6-8 minutes with the patient, they’re getting behind and so it’s come in, what’s the matter, how you feeling…so the emphasis is on pain and cough and cold and things like that, where the chronic diseases need more effort. So, luckily we have got nurses, dietitians, pharmacists, physician assistants and nurse practitioners that are developing huge practices where they sit down and go through the details as to how do you program a pump, how do you insert the infusion set and so on. That, to me, that movement is there, but we still have a lot of people that are seeing healthcare providers that are really worried about teaching them to go on insulin. The average A1C level has been going down, which is just phenomenal news, but the average is still much higher than it should be. It’s a great time to kind of watch these changes. And through web activities like yours, that really is important because if you looked at this meeting and you’re walking down the hallway. You see a hundred people going like this [looking at smartphone] and 95 of them are running into each other.

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