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Item
#11
Diabetics Demand Personal
Attention from their Pharmacists
Survey from Novo Nordisk Pharmaceutical found wide disparity in
customer satisfaction levels from the chains and independent
pharmacies
Most drug chains have yet to match the service levels provided by
independent drug store pharmacists for diabetic patients and their
families according to a new survey from Novo Nordisk
Pharmaceuticals. The study found wide disparity in customer
satisfaction levels from independent and chain pharmacies.
Independents ranked tops in patient satisfaction, followed by
supermarket pharmacies. Chain drug stores ranked third.
The key factor in patients with diabetes choice of pharmacies, the
report concluded, is the time spent by pharmacists in counseling
those patients, recommending ancillary products and helping them
manage their disease.
Among the biggest drivers of patient satisfaction, noted the
report, are “friendly and courteous pharmacists,” solid and
accessible information about medications, clearly labeled
directions and convenience in getting prescriptions filled
quickly.
The report concluded that “Pharmacy counseling is one of the
leading predictors of store satisfaction.”
Servicing the needs of diabetic patients is key to any pharmacy’s
success. Diabetic households spend more at pharmacies than the
national average, fill 25% more prescriptions, exhibit more store
loyalty and have considerable influence on where other customers
shop for their health care needs.
Novo’s report was based on the WilsonRx Pharmacy
Survey of 18,209 households. Of those polled, 2,846 were
identified as diabetes households.
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Did
You Know:
There are programs which can help your patients
receive their meds at almost no cost and no red tape for the
provider. One such program is “PAP” found at
http://
www.diabetes-meds.com
Also:
Diabetes
Care November 1999
–“The
immediate feedback of HbA1c results at the time of patient
encounters resulted in a significant improvement of glycemic
control at 6-month follow-up and persisted for the 12-month study
–“Availability of rapid HbA1c determinations appears to facilitate
diabetes management. The more favorable HbA1c profile in the rapid
HbA1c group occurs independently of the decision to intensify
therapy, suggesting the involvement of other factors such as
enhanced provider and/or patient motivation.”
Now you can have an instant A1c
test, for home and office use
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