For many of our patients that need to start on insulin, fear of needles
is the number one reason why they won’t. I found a product at
the recent AAFP conference that helps over come that fear.
It's called ShotBlocker. 
Using the gate control theory of pain management, Bionix has developed
a device that is placed on the patient's skin and stimulates the surrounding
nerves. The nerves respond by 'blocking' the pain signals that would
normally be triggered with the injection.
ShotBlocker provides instant anesthesia at the site of the injection
by stimulating the skin area, which provides enough sensation to block
the pain of the injection. It is a simple, safe and effective way to
block the pain from those injections without the use of chemical sprays
or anesthetic creams. I could see this device as a sensible way for
your patient to overcome their fear of needles. For
more info