This article originally posted 10 August, 2012 and appeared in Issue 638
Marketing Project Manager
We are the leading digital diabetes media company dedicated to equipping frontline medical practitioners to battle the diabetes epidemic.
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Twice each week 93,000 medical professional subscribers get Diabetes in Control to learn the most advanced medical insights that save lives and improve outcomes.
Effective diabetes care and education not only extends life, but makes it more worth living. Be part of a passionate, committed, successful team that makes that happen.
The Opportunity
We’re working hard to expand our business in new directions you’ll take part in developing. With guidance, you’ll use social media and creative campaigns to help attract and validate new subscribers. You’ll improve website and mobile visitor engagement, retain subscribers with exciting new offerings, and grow and optimize search visits. And you’ll grow the bottom line through information marketing and affiliate marketing management.
The Marketing Project Manager is initially a contract role, working autonomously and from anywhere on the planet with an internet connection, reporting to the President.
What we’re looking for
We seek candidates with a passion for marketing and entrepreneurship in medicine. The ideal candidate will be an highly articulate written and oral communicator, self-motivated, organized, resourceful, persistent, self-responsible, able to manage projects and highly productive.
Qualified candidates will also have strong attention to detail and be able to bring order to a fast-paced job with changing demands, where ongoing reprioritization is key.
Key Accountabilities for the Marketing Project Manager are:
Project Management – Manage and execute Diabetes in Control’s marketing projects including but not limited to social media, PR, affiliate marketing partnerships, product launches, website launches and re-design, information marketing, subscriber growth and retention, and business partnership development.
Copywriting – Write marketing copy for Diabetes in Control’s social media campaigns, press releases, site, banner ads, communications with business partners and affiliates, key communications, and more, based on direct response and online web copy best practices.
Social Media – Manage, expand and track Diabetes in Control’s presence on LinkedIn, Facebook, Sermo, and more. Responsible for executing and expanding our social media strategy and new initiatives.
Public Relations – Draft occasional press releases based on a core template.
Measurement, Tracking, Comparison and Reporting – Track and create graphical and concise reports on the performance of our marketing initiatives, social networking efforts, site activity, and newsletter. Provide feedback and input to inform our strategy.
Qualifications include:
3-8 years of marketing experience
Demonstrated ability to write quality marketing copy and to effectively manage projects
Demonstrated ability to self-motivate and self-manage
A cool, level head, working well with others
The ability to present recommendations thoroughly and concisely
Professional media experience a strong plus
Social media experience a strong plus
A passion for the medical industry, especially the diabetes space, strongly preferred
BA/BS in business, communications, marketing, medicine or the humanities strongly preferred
What you will get as the Marketing Project Manager:
In return for all of this, you’ll learn and reinforce some of the most important marketing and entrepreneurship skills of the decade, receive competitive compensation, enjoy a fun and professionally rewarding role, a sense of accomplishment, career growth opportunities, the breadth and depth of medical sector and marketing knowledge from a competitive company that cares. You will also have the opportunity to work from the comfort and convenience of you own home or your favorite corner of the planet with an internet connection.
We are an EOE (Equal Opportunity Employer).
Location: Flexible
Compensation: DOE (Depending on Experience)
Timing: Full time
More about Diabetes in Control, Inc.
We fight the battle against information and work overload for medical professionals so they are best equipped to turn the tide on the diabetes epidemic.
We share new and advanced methods to improve outcomes and standards of care. We provide weekly articles from leading medical practitioners and industry experts. We deliver up-to-date news, education, and information on new drugs, devices, treatments and services. Diabetes in Control is passionately focused on innovating and providing new, unique services that equip our subscribers to be major forces for positive change in the health sector.
Application Process
Please send resume AND cover letter making the case for why you are interested in the position and what you would bring to it to:
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