January 2004

Who doesn’t love something for free? When it’s a whole bag of free goodies, designed especially for newly diagnosed diabetes patients, and it’s brimming with useful trial size product samples, it’s even better, right? This year the Dialogue Company proudly announces a major expansion to the latest edition of our Patient Education Program roster, Diabetes Outlook™.

Diabetes Outlook is a specialized education program that is available completely free of charge, exclusively to diabetes educators and health care professionals. (Unfortunately, the program is not available directly to patients. But patients can request a Diabetes Outlook education kit through their diabetes care team.) Each kit is a wonderful educational gift that contains product samples, coupons, and educational literature. They also include a complete, easy to read Patient Education Guide, written and reviewed by leaders in the field of diabetes education, which becomes a valuable teaching guide for newly diagnosed patients, who are just learning to cope with their disease. Furthermore, the program also includes yearly educational panels and specialized teaching materials.

The Dialogue Company has been offering patient education kits through Diabetes Outlook’s sister program, Cardiac Directions®, since 1993. “Diabetes Outlook is a natural extension of our patient education programs due to the growing awareness about the common conditions between cardiovascular disease and diabetes,“ says Gina Lindell, Assistant Marketing Manager. “Trial size samples give the diabetes patient a great opportunity to try selected diabetic products for free, which can help to promote the healthy lifestyle changes they are trying to accomplish,” says Lindell.

The Dialogue Company has partnered with the American Heart Association. Information is included on both of our patient education kit bags about “The Heart of Diabetes: Understanding Insulin Resistance”, which is a national education and awareness campaign targeting people with type 2 diabetes, insulin resistance, and related cardiovascular risks.

The Diabetes Outlook Program is currently being distributed to patients through over 1,500 diabetes professionals nationwide. Kits are delivered pre-packed, directly to the healthcare professional’s office door, in quantities that match their patient numbers, so that every patient will be assured of receiving a kit. Here is what Diabetes Educators are saying about the Diabetes Outlook Program:
* “Patients love this sample bag and I use them in my teaching class and go through the bags in class as well. Thank you very much”-Holston Medical Group
*“My patients love the gift bags and the cookies and materials are great teaching tools, along with the aspirin and all the literature—you’re doing a great job!!”-VA Medical Center
*“The gift bags have great samples and the patients really benefit by the products.”-LCDF
*“Our patients really enjoy these bags. It introduces them to some new products they may not ordinarily see.”-Diabetes Education Program - Palmetto Health
*“The patients love them!!”-Beaver Medical Group Health Education
*“The gift bags are excellent and full of very nice samples. My patients have really appreciated them.”-West Tennessee Healthcare

The Diabetes Outlook Patient Education Kits are quickly becoming a permanent part of consultations with newly diagnosed patients because they cover so many important topics for the newly diagnosed diabetes patient. And the fact that the kits are absolutely free for diabetes care professionals means that no one needs to stretch their budget to participate in the program!

To sign up for or learn more about the free Diabetes Outlook program go to http://www.adialogue.com/enroll or call us at 1-800-972-7994.

© 2004 The Dialogue Company, Inc.